Admin Dashboard

Monthly Active Users (MAU)
A common way to track user activity is to measure monthly active users. Typically, this is done by counting the number of unique users who have visited your site at least once during a certain time period. If this number is not growing, it means you are either not attracting new users, or you are losing old ones faster than you gain new ones. Either way, you are in trouble.

Bounce rate
Getting lots of visitors on your site is not very helpful if the visitors leave immediately without actually doing anything. Bounce rate measures the percentage of visitors who enter your site and leave right away ("bounce") rather than staying to engage with your site in some way. You should aim for as low a rate as possible.

Time spent on site
If your users do not bounce, you can start measuring how much time they spend on your site. Marketplaces differ from social media sites with regards to this metric: with social media, the goal is to have people spend as much time as possible on the site, while with marketplaces, that may not be desirable. Long times might be an indicator that users cannot find what they are looking for. Nevertheless, if your users spend time browsing your site, it is quite likely they also end up buying more.

Per Service:
# of RFPs submitted
#
Engagement %
Flat Fee
ratio of users % v. Flat
Revenue from % (Total/Annual/Monthly)
Revenue from Flat (Total/Annual/Monthly)

Time from RFP Submission to Engagement

Per Service:
# of RFPs submitted
#
Engagement %
Flat Fee
ratio of users % v. Flat
Revenue from % (Total/Annual/Monthly)
Revenue from Flat (Total/Annual/Monthly)

Time from RFP Submission to Engagement

Per Service:
# of RFPs submitted (Total/Annual/Monthly)
# of RFPs engaged (Total/Annual/Monthly)
# RFPs completed (Total/Annual/Monthly)
# RFPs cancelled (Total/Annual/Monthly)
Time from RFP Submission to Engagement

Per Service:
Time from Engagement to Completion